Onomie Beauty was a beauty brand that created multipurpose products with both aesthetic and skincare benefits. As the sole creative on the team during my time there, I was responsible for upholding and building upon branding standards. These reflected a minimal, millennial pink aesthetic associated with many brands at the time that targeted girlboss demographics - such as the Wing or Glossier. All photography here is my own.

SKILLS: Branding, Packaging, Web Design, Typography, Photography
TOOLS: Photoshop, Illustrator, Sketch

I maintained the standards of e-commerce templates, styles, and components, while suggesting user experience updates. For example, making the default purchase type be “One-time only” instead of a recurring purchase. This was based off of customer feedback given to the customer service team.

I collaborated with the marketing team to strategize best home-page layouts and component use (banners, pop-ups, call-to-actions) to drive sales for existing products and new launches.